AFL TV Rights

Thursday April 28th 2011 will always be known as “Billion-Dollar Day” for the AFL and Andrew Demetriou. The TV rights debate finally came to a close with Channel 7 and Foxtel being the nominated broadcasters of the AFL for the next five years.

The total amount came to $1.253 billion and was split by Seven and Foxtel somewhere in the region of $500-$525 million each. It is a whopping $400 million more than the last round of TV rights auctioning which equates to $80 million more per season.

There will be a minimum of four games on FTA TV (Channel 7) with those games being Friday night, Saturday afternoon, Saturday night and Sunday afternoon, Foxtel will be showing all nine games live and will be re-introducing their Foxtel Footy Channel under the assumed name of Foxtel AFL.

The times have slightly changed as can be seen below –

Friday night games will start at 7.50pm EST OR 8.40pm when played in WA or SA.
Saturday afternoon: 1.45pm EST and 2.10pm EST.
Saturday twilight: 4.10pm-5.40pm EST
Saturday night: 7.10pm-7.40pm EST
Sunday early: 1.10pm EST
Sunday afternoon: 3.15pm EST
Sunday twilight: 4.40pm EST

So this basically means that both the AFL, the fans and Channel 7 (seeing as the majority of people were complaining about Seven not showing games live) have found a win-win combination.

The AFL gets its very large pay packet, the fans get live footy and Channel 7 still has the ability to lead live footy into their weekend news. Seven will be showing the Friday night, Saturday night and Sunday games live with the Saturday afternoon game the only FTA telecast on delay. It is expected that Channel 7 will sell one of the Saturday afternoon or Sunday afternoon to Channel 9 or Network 10.

The above is for Victoria – NSW, ACT and QLD will receive all four FTA games live and they will be broadcast on 7mate. Each state, except VIC, SA and TAS which are all seen above, can be seen in more detail below, courtesy of the AFL site –

WA

  • All 42 matches involving West Coast and Fremantle broadcast on free to air television, either live or on delay. Home matches near live on free to air and live from Fox Sports on Foxtel and Austar.
  • No matches lost to blackspots on Saturdays or Sundays, with all matches broadcast live into the state from Fox Sports on Foxtel and Austar.
  • Friday night matches on free to air television, with a reduced delay time from the previous agreement, and live from Fox Sports on Foxtel and Austar.
  • Three Sunday matches played. All matches to be shown live from Fox Sports on Foxtel and Austar. A minimum of one match shown live or near live on free to air television.
  • Two Saturday night matches played. Both matches shown live from Fox Sports on Foxtel and Austar. One match shown live or near live on free to air television.
  • Two Saturday afternoon matches played. Both matches shown live from Fox Sports on Foxtel and Austar. One match shown on delay on free to air television

NSW

  • Every game shown live on Foxtel and Austar and on Telstra Mobile.
  • All 42 matches involving the Sydney Swans and the GWS Giants broadcast on free to air television, either live or on delay. Home matches near live on free to air and live from Fox Sports on Foxtel and Austar.
  • Friday night matches live on free to air multi channels and live from Fox Sports on Foxtel and Austar.
  • Three Sunday matches played. All matches to be shown live from Fox Sports on Foxtel and Austar. One match shown live on free to air multi channel
  • Two Saturday night matches played. Both matches shown live from Fox Sports on Foxtel and Austar. One match shown live on free to air multi channel.
  • Two Saturday afternoon matches played. Both matches shown live from Fox Sports on Foxtel and Austar. One match shown live on free to air multi channel.
  • No matches lost to blackspots on Saturdays or Sundays, with all matches broadcast live into the state from Fox Sports on Foxtel and Austar.

QLD

  • All 42 matches involving the Brisbane Lions and the Gold Coast Suns broadcast on free to air television multi channels, either live or on delay. Home matches near live on free to air and live from Fox Sports on Foxtel and Austar.
  • Friday night matches live on free to air multi channels and live from Fox Sports on Foxtel and Austar.
  • Three Sunday matches played. All matches to be shown live from Fox Sports on Foxtel and Austar. One match shown live on free to air multi channel
  • Two Saturday night matches played. Both matches shown live from Fox Sports on Foxtel and Austar. One match shown live on free to air multi channel.
  • Two Saturday afternoon matches played. Both matches shown live from Fox Sports on Foxtel and Austar. One match shown live on free to air multi channel.
  • No matches lost to blackspots on Saturdays or Sundays, with all matches broadcast live into the state from Fox Sports on Foxtel and Austar

MV

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2 responses to “AFL TV Rights

  1. Loving the fact it is all live now.. everyone should be happy

  2. Still not live on Friday night into Adelaide though.

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